I was Senior Art Director on Apple’s first brand campaign since ‘Think Different’ in 1997. Working in LA with TBWA/Media Arts Lab I created a campaign that intended to remind both the company and it’s consumers of the impact their design philosophy continues to have on the world.
The campaign was featured on Apple.com as well as in print across the world and translated into multiple languages. Magazines include Time, Wallpaper, GQ, Esquire, Elle Decoration, The Sunday Times magazine and newspaper insertions include The New York Times, Wall Street Journal, The Guardian, The Times, The Telegraph and The Observer.
Photography : Jason Nocito
Styling : Avena Gallagher
MAL creative team : Drew Stalker, Chris Ribeiro, Paul Wysocan, Shannon Tham
: Concept development
: Art Direction
: Layout design
This new book explores a subject never before written about: Creative Salvage. A prime period of anarchic British design, influenced by the emergence of hip-hop and growing British cultural dissidence, Creative Salvage spawned some of the greatest British designers of a generation in the early 80s, including Tom Dixon, Ron Arad, and Joe Rush.
We were commissioned to create a full identity for a new future forecasting company who’s unique sell is their ability to implement their trends through product and graphic design, with two people whose opposing expertise come together to form this unique offering. They also had a very distinct process that consisted of four parts so all these factors were represented in this cohesive identity.
I was commissioned to produce and curate an exhibition by PayneShurvell gallery that coincided with Neville Brody’s ADF in London during September 2010. The work I created played with the idea of authorship, authenticity and production in artwork by making a series of pieces that focussed on their monetary and material value but also made the producers the subject of the pieces themselves. This was my first solo show as an artist and producer.
As Head of Design, I was responsible for developing TFL’s first ever interactive installation for London Design Festival 2011, a vision of the future of retail. Attendess included senior management from Selfridges, Dunhill, LVMH and more.
Working with design director Gerard Saint of Big Active to develop a cohesive visual language for the client Laurence King Publishing.
Commissioned by FranklinTill
to create the identity for the Textile Futures MA course exhibition in Tokyo, Guangzhou and London. This included defining a new aesthetic direction that would dispel preconceptions of textile
design and the industry.